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Sparx: Season 1, Episode 10

With data to gut feeling 2.0

Gut feeling is important, but in an increasingly complex world it is often no longer sufficient to make the best possible decisions. Céline Kreyenbühl, Head of Product Management for the Microsoft Cloud at Microsoft Switzerland, therefore advocates gut feeling 2.0.

“Do you have the same wish today as last week, Mrs Müller?” Back then, in the corner shop, the owners knew their customers, their wishes, preferences and needs. They also had a direct line to employees and suppliers, which gave them a gut feeling for the right decisions. While this is still the case in smaller companies today, leaders in larger firms are losing their proximity to stakeholders and thus their gut feeling. How can they still make the right decisions?

With the help of gut feeling 2.0 – says Céline Kreyenbühl, Head of Product Management for the Microsoft Cloud at Microsoft Switzerland. And to achieve this “digital gut feeling”, two requirements must be met: on the one hand, the right technology and the right handling of data are needed, and on the other hand – Kreyenbühl emphasises – a functioning data culture.

The formula is therefore simplified: technology + data culture = digital gut feeling. Only those who have both the technology and a data culture can use data as a strategic competitive advantage, says Kreyenbühl.

CÉLINE KREYENBÜHL

Céline Kreyenbühl (*1985) is Head of Product Management for the Microsoft Cloud at Microsoft Switzerland. In this role, she supports organizations of all sizes in using the cloud as an innovation driver. From the point of view of the communications graduate, the digital transformation is not about technology, but about the right corporate culture in dealing with data.

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