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The identification
of the future

ID card, please – anyone who has had to identify themselves recently may have done so with the support of artificial intelligence. Karim Nemr, Chief Business Officer of Swiss start-up PXL Vision, talks in the eighth edition of our podcast Cat!apult about a technology that enables fully automated digital identification – in 30 seconds and only 2 steps.

by Tobias Imbach

Anyone who has opened a bank account or signed a mobile phone contract lately might have done so remotely. And used the technology that the Swiss start-up PXL Vision relies on. With a combination of image processing and artificial intelligence, it enables fully automated digital identification. In the latest edition of the Cat!apult podcast, we talk about the dangers and opportunities that arise from digital identification – and about whether people will still notice when, where and how they are identified in the future.



  • In the future, people will not notice much about who or what exactly is identified.
  • It's moving away from human-based identification to AI-based automated identification – the machine can tell more accurately whether a document is genuine or not, whether a person's face matches the face on the document.
  • The identification process is through in 30 seconds – without requiring much interaction from the user.
  • We want to offer the highest possible security without losing the users in the process – the user experience is very important.
  • There is no such thing as one hundred percent security – it also depends on how strict or tolerant the solution is set based on the customer's needs. The customer determines what an acceptable identity is – not us.
  • Our technology combines image processing and artificial intelligence – the better the data we get from the camera, the better we can develop our technology.
  • We have to fight to be allowed to use the data – but our clientele is very understanding. A better, faster and more secure solution is also in their interest. We can also show our customers what happens with their data.
  • China is a lot further ahead in terms of facial recognition – it is common practice to pay with your face at the checkout. The payment data is linked to the digital identity.
  • More and more people have access to the digital world – this also leads to more and more identity fraud. Our clear vision is to minimise this fraud and bring trust into the digital world.
  • We believe we can move into new markets very quickly and very easily with our technology – we can and want to become the leaders in this area.
  • We would like the mobile browser to allow access to the biometric chip of identity documents. So far, this is only possible with a specific app. That would offer the very highest security in identity verification.

More about digital identities

Digital identities are already very popular with many governments. Laws and framework conditions are being created and investments are being made. In the near future, this may result in risks and opportunities for companies.

How companies can prepare for it? Read now!

Listen to this podcast on another platform...

Karim Nemr

PXL Vision, Zürich

Karim Nemr is co-founder and chief business officer of PXL Vision, an ETH spinoff that focuses on digital identity verification. He started his career at Dacuda, a Swiss company that sells digitalisation technologies. When this was sold, he decided to found PXL Vision with other former Dacuda colleagues in 2017. PXL Vision became best known for its Daego® technology, which is used in SwissID.


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